Home Improvement CRM: Top 10 for 2024 

Sep 24, 2024

We tried every home improvement CRM software on the market to compile this list of the best CRMs for home improvement. Read on to learn more. 

Top 10 Home Improvement CRM Tools

Here are the 10 best CRM softwares for home improvement on the market:

home improvement crm

1. Zoho CRM

Zoho CRM is a highly customizable and scalable CRM solution that caters to businesses of all sizes, including home improvement companies. It offers a robust set of tools to manage sales, marketing, and customer support in a single platform.

Key Features:

  • Lead Management: Track and manage leads from inquiry to closure.

  • Automation: Automate repetitive tasks to increase efficiency.

  • Customization: Tailor the CRM to fit your specific business needs.

  • Multi-channel Communication: Engage with clients across email, phone, social media, and live chat.

  • Analytics and Reporting: Gain insights with customizable reports and dashboards.

crm software home improvement

2. SubSync

SubSync is the leading CRM platform specifically designed for home service businesses. It combines AI-driven lead generation with comprehensive sales outreach and CRM functionalities, all within a single user-friendly platform. SubSync empowers businesses to efficiently manage and automate their entire sales funnel, from lead prospecting to closing deals.

Key Features:

  • Automated Outreach: Create advanced email campaigns, reach prospects via phone, text, or physical mail.

  • Centralized Communication: Streamline prospect communication across multiple channels—email, calls, texts, and chats.

  • Personalized Engagement: Send customized messages at the right time to maximize conversion.

  • Complete Sales Funnel Management: Manage every stage of the sales process within one platform.

  • End-to-End Marketing Automation: Automate key workflows throughout the sales funnel.


    crm tool home improvement

3. HubSpot CRM

HubSpot CRM is a free, user-friendly CRM that offers a wide range of tools for managing customer relationships, making it a popular choice for small to medium-sized home improvement businesses.

Key Features:

  • Lead Tracking: Monitor and manage your leads effectively.

  • Email Integration: Sync with your email for seamless communication.

  • Task Automation: Automate follow-ups and task assignments.

  • Sales Pipeline Management: Visualize and track deals through your sales pipeline.

  • Reporting Dashboard: Access detailed insights and performance metrics.

4. Pipedrive

Pipedrive is a sales-focused CRM that helps home improvement businesses organize leads, track communications, and automate administrative tasks, making the sales process more efficient.

Key Features:

  • Sales Pipeline Management: Visualize your sales process and track deals at every stage.

  • Task Automation: Automate repetitive tasks to save time.

  • Lead Management: Track leads and maintain a detailed history of communications.

  • Customizable Pipelines: Adapt the CRM to fit your unique sales process.

  • Mobile Access: Manage your CRM from anywhere with a mobile app.

5. Shape

Shape CRM is a cloud-based solution designed for various industries, including home improvement, offering tools for lead management, sales tracking, and customer communication.

Key Features:

  • Lead Management: Centralize lead information and track progress.

  • Automated Follow-ups: Set up automatic follow-ups and reminders.

  • Custom Reporting: Generate reports tailored to your business needs.

  • Task Management: Keep track of to-dos and follow-up activities.

  • Multi-channel Communication: Communicate with clients via email, phone, and text.

6. Freshworks

Freshworks CRM is a comprehensive solution that combines sales and marketing automation with customer support tools, making it suitable for home improvement businesses looking to streamline their operations.

Key Features:

  • Lead Scoring: Prioritize leads based on their likelihood to convert.

  • Sales Automation: Automate workflows to improve efficiency.

  • Customer Segmentation: Target specific groups with tailored messages.

  • Custom Dashboards: Monitor key metrics with customizable dashboards.

  • Omni-channel Communication: Engage with customers across multiple platforms.

7. Salesforce Sales Cloud

Salesforce Sales Cloud is a leading CRM platform known for its extensive customization and integration capabilities, making it a robust option for home improvement businesses.

Key Features:

  • Lead Management: Capture and track leads through various channels.

  • Custom Workflows: Automate complex business processes.

  • Advanced Analytics: Gain insights with AI-powered analytics.

  • Mobile Access: Manage sales on the go with the Salesforce mobile app.

  • Integration Capabilities: Integrate with numerous third-party applications.

8. Insightly

Insightly CRM is designed to help businesses of all sizes build strong customer relationships, with features that support project management, marketing, and sales.

Key Features:

  • Lead and Contact Management: Track customer interactions and lead progress.

  • Project Management: Manage projects directly within the CRM.

  • Email Tracking: Monitor email open rates and follow up effectively.

  • Task and Event Management: Schedule tasks and events with ease.

  • Customizable Dashboards: View key metrics and reports.

9. ActiveCampaign

ActiveCampaign is a CRM with powerful automation and marketing tools, ideal for home improvement businesses looking to enhance their customer engagement.

Key Features:

  • Marketing Automation: Automate marketing campaigns and customer journeys.

  • CRM Integration: Seamlessly integrate CRM with email marketing tools.

  • Sales Automation: Streamline the sales process with automation.

  • Segmentation: Target specific customer segments with personalized messages.

  • Email Marketing: Design and send effective email campaigns.

10. Capsule CRM

Capsule CRM is a simple and effective CRM solution for small to medium-sized businesses, offering tools to manage contacts, sales, and tasks efficiently.

Key Features:

  • Contact Management: Store and manage all contact information in one place.

  • Sales Pipeline: Track sales opportunities and monitor progress.

  • Task Management: Organize tasks and set reminders.

  • Email Integration: Sync with email for seamless communication.

  • Custom Fields: Customize the CRM to suit your business needs.

Comparison of the Best CRMs for Home Improvement

Here is a comparison of the best CRM softwares for home improvement that you can consider:

What is a Home Improvement CRM?

A CRM for home improvement is a software tool designed to help businesses in the home services industry manage customer relationships, track leads, and streamline sales processes. It centralizes communication, automates tasks, and provides insights to improve efficiency and customer satisfaction.

Example: A CRM for home improvement, like Builder Prime, helps a roofing company manage leads and customer communications from start to finish. For example, it can automatically schedule follow-up emails and remind the sales team to check in with clients after a job is finished, improving both efficiency and customer satisfaction.

We hope that our list of CRM softwares for home improvement has helped you choose a solution for your business. Think, we missed a software? We would love to hear your opinion!

If you enjoyed this article, you might also like our articles on CRM tools with text messaging and CRMs for pressure washing. 

+30M contacts

Marketing.

Simplified.

SubSync is the first platform that enables small businesses to accelerate their funnel using AI data to grow, engage, and convert new leads. We offer a comprehensive all-in-one system for lead prospecting, sales outreach, and CRM.

© 2024 SubSync AI

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Contact Us

+30M contacts

Marketing.

Simplified.

SubSync is the first platform that enables small businesses to accelerate their funnel using AI data to grow, engage, and convert new leads. We offer a comprehensive all-in-one system for lead prospecting, sales outreach, and CRM.

© 2024 SubSync AI

Privacy Policy

Terms of Service

Contact Us

+30M contacts

Marketing.

Simplified.

SubSync is the first platform that enables small businesses to accelerate their funnel using AI data to grow, engage, and convert new leads. We offer a comprehensive all-in-one system for lead prospecting, sales outreach, and CRM.

© 2024 SubSync AI

Privacy Policy

Terms of Service

Contact Us